Five ways retail stores can develop an emotional connection with their customers

Five ways retail stores can develop an emotional connection with their customers

Shopping habits have changed so much over the past decade, with a noticeable shift towards online transactions. The demise of the high street has been attributed to this surge in the number of people buying via the internet. But the desire to interact with staff and other customers in a physical store is still alive. With that comes numerous demands on bricks and mortar stores. Customers continually seek out new experiences in store which are tailored individually to them. They want motivated staff offering a first class, professional and friendly…

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